quinta-feira, 6 de novembro de 2014

Analysis to the violation of the National Treatment Principle in the Japan - taxes on alcoholic beverages case





* This text is part of an academic paper delivered to evaluation in the LL.M. in European and Transglobal Business Law

The National Treatment Principle
The National Treatment Principle is one of the fundamental principles of trade in goods (GATT Article III). National Treatment is a principle of non-discrimination applicable to internal measures, whereas Tariffs and Quantitative Restrictions are border measures. The goal of the principle in analysis is to suppress occult barriers to trade.  According to the National Treatment principle, imported goods must be treated in the same way as domestic goods, i.e., there should not be any kind of discrimination between them. Once imported products have paid their corresponding tariffs to ingress into a particular market they should be treated as locally produced goods and should be subjected to a similar regulatory regime[1]. The internal taxation of foreign goods is regulated on GATT Article III:2, whereas the internal regulation is stated on GATT Article III:4. In this paper we will emphasize GATT Article III:2, because this is the Article appreciated on the Japan – taxes on alcoholic beverages case.
It is important to note that the Principle of National Treatment is not only applicable to goods, but also to services, copyrights, patents and trademarks, as we can see in GATS Article XVII and TRIPS Article III. However for the reasons mentioned above in this paper we will highlight its application to trade in goods. The case that we now turn the analysis contains an excellent summary of this principle saying that “a national treatment obligation is a general prohibition on the use of internal taxes and other internal regulatory measures so as to afford protection to domestic production".

The Japan – Taxes on alcoholic beverages case
The case in analysis is the most important case on National Treatment concerning to internal taxation. In 1995 United States, Canada and European Communities (EC) complained of Japan’s Liquor Tax Law. The complainants requested the Dispute Settlement Body (DSB) to establish a Panel. They claimed that alcoholic beverages exported to Japan were discriminated against under Japan’s liquor tax system. Their claim was founded on GATT article III:2.
The European Communities, United States and Canada alleged that Japan violated the National Treatment principle, because Japan taxed a traditional Japanese drink (called shochu) at an inferior rate than other alcoholic beverages. Japanese liquor tax law fixed a system of internal taxation applicable to all liquors at different tax rates depending on which category they fell within. This system used two criteria to distinguish the taxation of alcoholic beverages in Japan.[2] The first criterion was related to the alcohol content of the particular beverage. The other criterion was related to the kind of alcoholic beverage. There were several categories corresponding to each type of beverage. These criteria were applied to both imported and locally produced beverages. According to these criteria imported and domestic shochu were taxed exactly in the same way, but vodka and other spirits were taxed at a higher rate than shochu. A Panel was established to see if there was a violation of GATT article III:2.

The Panel Report
Article III:2, first sentence
According to this Report the analysis of GATT Article III:2 implies a distinct examination of the first and the second sentences.[3] The first sentence states that:
The products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject, directly or indirectly, to internal taxes or other internal charges of any kind in excess of those applied, directly or indirectly, to like domestic products.
           
The benchmark in Article III:2, first sentence, is that internal taxes on foreign products shall not be imposed in excess of those imposed on like domestic products. The first problem was to establish which products were like domestic products. In first place the Panel observed that the term “like product” appears in several GATT provisions. According to the Panel it did not necessarily follow that the term had to be interpreted in a uniform way. For example there is a discrepancy between Article III:2 and Article III:4.[4] The Panel also observed that preceding panel and working party reports had agreed that the term “like product” in GATT Article III:4 has a broader sense than Article III:2.
The Panel decided that only vodka and shochu were like products because, apart from commonality of end-uses, both shared most physical characteristics. A 1987 Panel Report (related with an earlier Japanese tax Law)[5] was taken in consideration by the Panel to reach to this decision.[6] The Panel noted that vodka and shochu are made of identical materials, they are both white spirits and the end-uses are similar. Excluding for filtration, there is a practical correspondence in the definition of both.[7]  The Panel also noted that vodka and shochu were classified in the same heading in the Japanese tariffs and that both were covered by the same Japanese tariff binding at the time of its negotiation. Besides, Japan offered no further persuasive evidence that the conclusion reached by the 1987 Panel Report was wrong. These were the main reasons why the Panel concluded that shochu and vodka are like products.

Once it was determined that vodka and shochu are like products the Panel had to observe the treatment of imported and domestic products to understand if there was a taxation "in excess of" imposed on like domestic products according to GATT Article III:2, first sentence. The Panel noted that, in fact, vodka was taxed in excess, because even the smallest difference of amount charged is considered "in excess" and it is inadmissible. Thus, the Panel concluded that shochu and vodka are like products, and that by taxing vodka in excess than shochu Japan is in violation of its obligation under Article III:2 first sentence.[8]

Article III/2, second sentence
Substantial differences in physical characteristics exist between shochu and the rest of alcoholic beverages (whisky, brandy, rum, gin, and liqueurs) and so the Panel decided not to qualify them as being like products. However, we can also find a violation to the National Treatment Principle on the second sentence of GATT Article III/2, which states that:
Moreover, no contracting party shall otherwise apply internal taxes or other internal charges to imported or domestic products in a manner contrary to the principles set forth in paragraph 1, which provides that “the contracting parties recognize that internal taxes and other internal charges…should not be applied to imported or domestic products so as to afford protection to domestic production”.

And the Ad Note to GATT Article III/2 states that:
A Tax conforming to the requirements of the first sentence of paragraph 2 would be considered to be inconsistent with the provisions of the second sentence only in cases where competition was involved between, on the one hand the taxed product and, on the other hand, a directly competitive or substitutable product  which was not similarly taxed.
According to Article III:2 second sentence and to the Ad note, “directly competitive or substitutable” products must be similarly taxed. Having this in mind the Panel decided to determine if shochu and the rest of alcoholic beverages at dispute in the case are “directly competitive or substitutable” products.[9]
In examining whether the products at dispute were directly competitive or substitutable, the Panel noted that the above mentioned 1987 Panel Report that dealt with this subject concluded that both “white” and “brown” spirits were directly competitive or substitutable products to shochu.[10] The Panel also observed that “the extent to which two products are competitive in economics is measured by the responsiveness of the demand for one product to the change in the demand for the other product (cross-price elasticity of demand)”.[11] In other words, the extent to which two products directly compete is measured by elasticity of substitution. In this case, the Complainants provided some studies that included several evidences that there is a significant elasticity of substitution among the products in dispute.

Thus, the Panel concluded that shochu and the rest of alcoholic beverages were directly competitive or substitutable products. It noted that the products concerned were all distilled spirits. Moreover the Panel gave particular importance to some issues, namely the findings of the 1987 Panel Report; the studies put forward by the complainants (that contained persuasive evidence that there is significant elasticity of substitution among the products in dispute); the survey submitted by Japan that after all shows elasticity of substitution among the products in dispute; and, finally, the evidence submitted by complainants concerning the 1989 Japanese tax reform which showed that whisky and shochu are essentially competing for the same market.[12]
After this determination has been made, the treatment of the imported and domestic products was studied to comprehend if this treatment “afforded protection” to shochu. The Panel here has confused the phrases "so as to afford protection" and "not similarly taxed" instead of analyse them separately (as we will see below). Nevertheless, the Panel main conclusions were that the tax rates applicable to the different directly substitutable drinks in dispute were dissimilar by more than de minimis. Taxes on shochu were much lower than the taxes on the rest of alcoholic beverages and this protection was afforded to shochu inconsistently with Japan’s obligations under Article III:2, second sentence.[13]
In conclusion, the Panel concluded that shochu and the rest of alcoholic beverages at dispute are directly competitive or substitutable products and Japan, by not taxing them similarly is in violation of its obligations under Article III:2, second sentence.[14] The Panel recommended that the Dispute Settlement Body (DSB) requested Japan to bring the Liquor Tax Law in conformity with its obligations under the GATT.

Appellate Body Report
In 1996 Japan and United States filed an appeal.[15] This was only the second Report of the Appellate Body (AB)[16]. Japan disagreed with the Panel’s overall findings and conclusions and argued that the Panel erred in its interpretation of Article III:2, first and second sentences of the GATT. The U.S. supported the Panel’s general conclusions, but alleged several errors in the findings and in the legal interpretations developed by the Panel. The European Communities supported the Panel's conclusions, and largely agreed with the legal interpretations. Canada confined its submissions and arguments on appeal to Article III:2, second sentence. The Appellate Body has provided a much more thorough analysis of Article III:1 and Article III:2, first and second sentences of the GATT.

Article III
This Article is entitled “National Treatment on Internal Taxation and Regulation”. According to Appellate Body the main purpose of this Article, is “to avoid protectionism in the application of internal tax and regulatory measures”.[17] Members of WTO have to offer equivalence of competitive conditions for imported products in relation to domestic products. The AB Report also says that this obligation obviously extends also to products not bound under Article II.

Article III:1
The Appellate Body affirmed that the proper interpretation of this Article is a textual interpretation. It said that the Panel was right in watching a distinction between Article III:1 and Article III:2. Article III:1 contains general principles, whereas Article III:2 provides specific obligations regarding internal taxes and internal charges. The intention of Article III:1 is to establish the general principle that internal measures must not be applied so as to afford protection to domestic production, which works as a guide interpreting and comprehending the precise obligations contained in Article III:2.[18]  

Article III:2, first sentence
The Appellate Body noted that Article III:2, first sentence does not mention specifically to Article III:1. However, it considered that it is not necessary because the first sentence of Article III:2 is, in effect, an application of this general principle.
The examination of this sentence involves an analysis determining, in first place, whether the taxed imported and locally produced products are "like" and, in second place, whether the taxes applied to the imported products are "in excess of" those applied to the domestic products.
"Like products"
The AB agreed with the Panel that the definition of "like products" should be interpreted narrowly. How narrowly is a question that should be determined individually for each tax measure in each case.[19]
The Appellate Body said that the criteria used in the Report of the Border Tax Adjustment should be examined. According to these criteria, to determine if two products are "like" we should attend to the product's end-uses in a given market; the product's properties, nature and quality; and the consumer's habits. Yet it is important to remember that this is not an absolute criterion since there is not a precise definition of what is "like", because this concept is a relative one.[20]
Tariff classification has also been applied as a criterion for defining "like products" in numerous previous adopted Panel Reports. Still the Appellate Body notes that there are risks using tariff bindings that are too broad as a measure of product "likeness". It is true that there are numerous tariff bindings which are in fact extremely precise with regard to product description and which, therefore, can provide significant guidance as to the identification "like products". Obviously these determinations must be made on a case-by-case basis. However, tariff bindings that include a wide range of products are not a reliable criterion for determining products "likeness" under Article III:2. [21]
With these modifications to the legal reasoning in the Panel Report, the Appellate Body reaffirms the legal conclusions of the Panel with respect to "like" products.
"In excess of"
If a WTO Member imposes taxes on imported products in excess of domestic products, then this Member is not in compliance with Article III. According to the AB, “even the smallest amount of excess is too much”. The AB agreed with the Panel's legal reasoning and with the conclusions on this aspect of the interpretation of Article III:2, first sentence. [22]

Article III:2, second sentence
According to AB the language of the second sentence and the Ad Article need be read together so as to give them their correct meaning. Different of Article III:2 first sentence, Article III:2 second sentence specifically refers Article III:1. “The significance of this distinction lies in the fact that whereas Article III:1 acts implicitly in addressing the two issues that must be considered in applying the first sentence, it acts explicitly as an entirely separate issue that must be addressed along with the two other issues that arise in applying the second sentence”. Three separate subjects need be addressed to conclude whether an internal measure is inconsistent with Article III:2, second sentence.[23]

"Directly competitive or Substitutable Products"
The Appellate Body noted that the determination of the proper range of “directly competitive or substitutable products” should be made on a case-by-case basis. In this case the Panel took in consideration not only the common end-uses, physical characteristics and tariff classification, but also the “market place”. The AB considered that this was appropriated. It is appropriated to examine competition in the relevant markets. And it is also appropriated to analyse the elasticity of substitution as one means of examining those relevant markets. The Panel Report sustains that the cross-price elasticity of demand is not the decisive criterion. “The decisive criterion is whether they have common end-uses, inter alia, as shown by elasticity of substitution”. The Appellate Body agreed with the Panel’s legal analysis of whether the products are “directly competitive or substitutable”.[24]

“Not similarly taxed”
The Appellate Body decided that the phrase “not similarly taxed” cannot be interpreted so as to mean the same thing as the phrase “in excess of” in the first sentence. The phrase “in excess of” means any amount of tax in imported products. According to the AB “there may be an amount of excess taxation that may well be more of a burden on imported products than on domestic directly competitive or substitutable products but may nevertheless not be enough to justify a conclusion that such products are “not similarly taxed” for the purposes of Article III:2, second sentence”. [25]
The AB agreed with the Panel that the amount of differential taxation must be more than de minimis to be considered “not similarly taxed” in any given case. Like the Panel, the AB defends that whether any particular differential amount of taxation is de minimis or not de minimis need be determined on a case-by-case basis.
The Appellate Body decided that the Panel applied the correct legal reasoning in determining whether “directly competitive or substitutable” imported and domestic products were “not similarly taxed”. Nevertheless, the AB concluded that the Panel made a mistake in blurring the distinction between this issue and the totally separate issue of whether the tax measure in question was applied “so as to afford protection”. These are separate issues that must be addressed individually.

“So as to afford protection”
The Appellate Body considers that any analysis in any case of whether divergent taxation has been applied “so as to afford protection” needs a comprehensive and objective examination of the structure and application of the measure in question.[26] While it is true that the aim of a measure may not be easily ascertained, nevertheless its protective application can most frequently be determined from “the design, the architecture, and the revealing structure of a measure”. According to the AB “the very magnitude of the dissimilar taxation in a particular case may be evidence of such a protective application as the Panel rightly concluded in this case. Most often, there will be other factors to be considered as well. Panels should give full consideration to all the relevant facts and all the relevant circumstances in any given case”. In this aspect the AB agrees with the Panel's acknowledgment in the 1987 Japan - Alcohol Report.
The Appellant Body has reviewed the Panel's reasoning on the issue of "so as to afford protection". According to the AB, having the Panel initiated with the correct legal approach to apply with respect to Article III:2, second sentence, the Panel then equated dissimilar taxation above a de minimis level with the distinct requirement of demonstrating that the tax measure "affords protection to domestic production". It is important to note that a finding that "directly competitive or substitutable products" are "not similarly taxed" is necessary to find a violation of Article III:2. However this is not sufficient. The dissimilar taxation has to be more than de minimis. It may be so much more that it will be obvious from that very differential that the dissimilar taxation was applied "so as to afford protection". In other cases, there may be other factors that will be just relevant to demonstrating that the dissimilar taxation at issue was applied "so as to afford protection". But it is important to remember that the three issues that need be addressed in determining whether there is such a violation must be addressed separately in each case and on a case-by-case basis.[27]
The Appellate Body concluded that even though the Panel blurred its legal reasoning in this respect, nevertheless the Panel reasoned correctly that in this case, the Liquor Tax Law is not a compliance with Article III:2.[28] The Appellate Body observed that its interpretation of Article III “is faithful to the customary rules of international interpretation of public international law and that WTO laws are not so rigid or inflexible as not to leave room for reasoned judgments in confronting the endless and ebb and flow of real facts in real cases in the real world. They will serve the multilateral trading system best if they are interpreted with that in mind”. 
Conclusion
Due to the Japan – Taxes on alcoholic beverages case today we have the perfect notion of the meaning of the Article III:2. This case provides excellent instructions for advancing the concept of the most important terms of Article III:2, such as “like products”, “directly competitive or substitutable products”, “taxation in excess of”, “not similarly taxed”, and “so as to afford protection”.
In 1996 this was only the second Report of the Appellate Body. Today the Japan – Taxes on alcoholic beverages case is still the leading case on National Treatment with respect to internal taxation. This case has revealed to be fundamental for the interpretation and understanding of the Article III:2 of the GATT. [29] Until 1996 this Article has never been so thoroughly discussed. Nowadays, most of the times that the Article III:2 is in dispute the Japan – Taxes on alcoholic beverages case is invoked (as we can see in the Korea – Taxes on alcoholic beverages case and many others). This is why this case was so important, because it provided the guidelines for the comprehension of the GATT Article III:2, which is a manifestation of the National Treatment Principle.

By Francisco Portugal


January, 2014





[1] Andrew Guzman/Joost Pauweylen, International Trade Law, page 226
[2] Panel Report, Japan - Taxes on alcoholic Beverages, page 3. The Report of the Panel it is available at https://docs.wto.org/dol2fe/Pages/FE_Search/FE_S_S006.aspx?Query=%28@Symbol=%20wt/ds8/r*%20not%20rw*%29&Language=ENGLISH&Context=FomerScriptedSearch&languageUIChanged=true# [20/01/2014]
[3] Panel Report, Japan -  Taxes on alcoholic Beverages, page 130
[4] Panel Report, Japan -  Taxes on alcoholic Beverages, page 135
[5] Panel Report, Japan – Custom Duties, Taxes and Labeling Practices on Imported Wines and Alcoholic Beverages
[6] Panel Report, Japan -  Taxes on alcoholic Beverages, page 7
[7] Panel Report, Japan -  Taxes on alcoholic Beverages, page 138
[8] Panel Report, Japan -  Taxes on alcoholic Beverages, page 141
[9] Panel Report, Japan -  Taxes on alcoholic Beverages, page 9
[10] Panel Report, Japan -  Taxes on alcoholic Beverages, page 143
[11] Panel Report, Japan -  Taxes on alcoholic Beverages, page 144
[12] Panel Report, Japan -  Taxes on alcoholic Beverages, page 145
[13] Panel Report, Japan -  Taxes on alcoholic Beverages, page 147
[14] Panel Report, Japan -  Taxes on alcoholic Beverages, page 149
[16] Andrew Guzman/Joost Pauweylen, International Trade Law, page 227
[17] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 16
[18] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 18
[19] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 19
[20] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 21
[21] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 22
[22] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 23
[23] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 24
[24] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 25
[25] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 27
[26] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 29
[27] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 30
[28] Appellate Body Report, Japan – Taxes on alcoholic Beverages, page 31
[29] As we can see at http://www.wto.org/english/res_e/booksp_e/analytic_index_e/gatt1994_02_e.htm#article3 WTO makes several references to the Japan – Taxes on alcoholic beverages case with the purpose of explaining the Article III.



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